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What is the importance of packaging in the supply chain?

The brand should regard packaging as an important part of the smooth operation of the supply chain. As a protective carrier, packaging is crucial to the production, sales, marketing and distribution of products or commodities, making packaging an important part of the whole process.

In a typical supply chain management workflow, product packaging protects finished products as they move throughout the process, especially during transportation to retailers and final destinations.

Although each enterprise has its own packaging requirements and function list, the packaging system must be connected in all aspects of the process to achieve a successful supply chain.

Packaging has many functions that address specific challenges in the supply chain, including:

Protection function: The packaging must protect the goods from external factors and ensure that the products can withstand handling during transportation.

Storage function: since products can be transported and stored in multiple places before arriving at the final destination, packaging should use materials that are convenient for storage and meet storage requirements.

Transportation function: Proper and efficient packaging design can be easily handled, stored and stacked during transportation, so as to maximize the use of available space.

Third level function: refers to the additional protective carrier that protects the secondary and primary packaging of goods. It also has an organizational purpose – to combine individual products into a box. It is better to use environment-friendly materials for such additional packaging, especially because more and more customers want enterprises to be more environmentally conscious and responsible.

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